Exxon Mobil Rewards+™ GSTV — Jess Algarin

Exxon Mobil Rewards+™ sought to promote their latest offer featuring the Exxon Mobil Smart Card™ to their consumers, with the primary goal of driving app engagement. The objective was to effectively communicate the significant rewards benefits available through the app, emphasizing the ability to stack offers when consumers apply for the Exxon Mobil Smart Card™ within the app.

By highlighting these key incentives, the campaign aimed to encourage increased interaction with the app, leading to more users taking advantage of the rewards program and the exclusive offers available.

MY ROLE: As the Designer and Art Director on this project, I was responsible for conceptualizing and visually mapping out the entire sequence to ensure clear storytelling within the brief timeframe. I also played an active role in the development of the script, collaborating with the team to craft messaging that aligned with the brand’s objectives. Additionally, I assisted with casting voice-over talent, selecting the appropriate music to complement the tone of the ad, and provided production support to ensure the final video was delivered seamlessly and on schedule.