Shred415 was founded with the goal of providing an effective fitness solution for busy lifestyles, blending the high-energy atmosphere of group training with the personalized focus of a tailored program. We partnered with Shred415 to rebrand their identity, target their core audience, and boost revenue.
When redesigning their website, we took a strategic approach to identify the most relevant content and areas for improvement. This led to the creation of a new sitemap and wireframes, delivering a refreshed user experience that aligns with modern expectations and better serves their audience.
MY ROLE: Designer working closely with the Senior Copywriter, Creative Director, and Development team to create and execute innovative design concepts across multiple platforms. I was responsible for overseeing the visual direction of projects, ensuring design consistency and alignment with brand guidelines. Collaborating with cross-functional teams, I contributed to the development of creative strategies, providing design solutions that effectively communicated key messages.
