MARS Petcare recognized a white space in their portfolio for Dog Supplements and determined that this
new category best aligned with the GREENIES™ brand.
In addition to launching GREENIES™ Supplements on site, we were tasked with developing a quiz that
would highlight the full GREENIES™ Dog portfolio and ask consumers important questions pertaining to
their dogs life stage, health needs, and weight.
Role: Worked alongside UX team to develop wireframes, design UX experience and aid in quality assurance.
Click on image to view live experience.
Our objective was to direct and encourage consumers to provide PII data and complete the quiz in order to receive their tailored results. We accomplished this by educating consumers on the full GREENIES™ Dog portfolio and by providing a series of Q + A throughout the quiz experience.
