MARS Petcare identified a gap in their portfolio for Dog Supplements and saw that this new category was a perfect fit for the GREENIES™ brand. In addition to launching GREENIES™ Supplements on their site, we were tasked with creating a quiz that would showcase the entire GREENIES™ Dog product line. The quiz would also ask consumers key questions about their dogs' life stage, health needs, and weight.
MY ROLE: Collaborated closely with the UX team to develop detailed wireframes, design a seamless user experience, and provide support in quality assurance to ensure the final product met all functional and design standards.
Our objective was to direct and encourage consumers to provide PII data and complete the quiz in order to receive their tailored results. We accomplished this by educating consumers on the full GREENIES™ Dog portfolio and by providing a series of Q + A throughout the quiz experience.
