Mars Petcare Social

In 2022, NUTRO™ aimed to strengthen their social presence to remain relevant as a brand. They sought to foster meaningful, personal connections with consumers while implementing a captivating content strategy that would bring their brand vision to life.

MY ROLE: As the Social Content Designer, I collaborated closely with the Strategy, DAS, and Editorial teams to brainstorm and develop, engaging post topics that resonate with the target audience. I worked alongside the Senior Copywriter to create and produce visually compelling social media posts for both NUTRO™ and GREENIES™ platforms, ensuring that the content aligns with the brand’s voice and marketing objectives.

GREENIES™ had been inactive on social media for almost a year when they approached Barefoot Proximity with a goal: to boost social engagement by posting consistently and creating content that would resonate with their audience and be easily shareable.

To achieve this, we focused on expanding reach and strengthening brand awareness. Our strategy aimed to be cross-platform, ensuring a cohesive brand experience that would connect with consumers across all channels.