Mars Petcare CRM — Jess Algarin

MARS Petcare was seeking a solution to streamline their CRM processes, while also ensuring they could deliver relevant content and promote brand offerings in a quick, efficient, and user-friendly manner. To achieve this, both the Creative and UX teams collaborated closely to design single and multi-subject email templates that could be easily adapted and used across all MARS Petcare brands, ensuring consistency and effectiveness in communication.

MY ROLE: As Art Director, I provided creative direction and guidance to both a freelance Copywriter and Designer working on CRM campaigns. My responsibilities included overseeing the development of visual concepts, ensuring alignment with brand standards, and providing feedback to refine and enhance the content and design.